No returning customers, Please.

There’s a new trend and it’s bugging the hell out of me. I am a pretty digital consumer. Like most I have some kind of music subscription service, sometimes a VOD-service as well. I occasionally rent movies from itunes. Most of my music production tools are solely digital. I’ve bought licenses for all sorts of…

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The art of KVIT

During 2018-2019 I volunteered as an art director for the KVIT conference (a Cognitive Science conference in Linköping, Sweden). With previous work experience in the media industry I primarily contributed with strategical insight on how to approach various aesthetic aspects – probably closer to a “Creative Director” rather than an “Art Director” as most of…

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Safety app: Prototype & Test

This project summary was originally written as a PDF, for best possible reading experience, please refer to the PDF: Download PDF Overview This project was done in december 2018 as part of a course in UX design at Linköping University. The task was to redesign the web page ”Crisis information” by the Swedish authority MSB…

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Mood by Touch

Intro The mood by touch project began with my interest in VR, multi-modality and affective engineering. I wanted to try and create an experience that instills emotion with stimuli in three different modalities – visual, haptic and auditive. The project was conducted in Unity by creating one base-world in four different variations inspired by Plutchik’s…

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The means of measure

Horsepower. A word that I once pictured as utter coolness. I mean by the power of 200, maybe even 600 horses… Packed into a single automobile. It’s really not hard to grasp how powerful that is. It is really powerful. Why am I going on about this again? Well there’s actually another power at play…

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Ratings, NPS and Machine Learning

I recently performed a small user testing session on a design I made as part of a UX course I’m currently enrolled to. And as a part of that I decided to do a small survey on how the users themselves rated their own technical know-how (the point of the app being that it should…

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Ikea, synthesizers and the state of marketing

One of my main guiding ideas – paradigms, is the notion that “The future of advertising is design”, claimed by Rei Inamoto circa 2012 (and possibly someone else before that, that I do not know of). In 2012, I myself had no idea about this notion, and I think it’s safe to believe that most…

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The future is gatekeepers

There’s a lot of talk about information flows today. Big data. Filter bubbles. And just in genereal – too much information. Too much to the extent that convenience trumps quality. Paying a given amount of money each month to gain a lot of “good enough content” is generally looked upon as the new normal. One…

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You’ll never get it if you don’t slow down

“You’ll never get it if you don’t slow down my friend.” That sentence marks the beginning of a very memorable passage in one of my favorite movies. The movie is called ‘Smoke’ and was released in 1995. It’s a slow movie, but not insanely slow. It never seizes to be interesting and there’s a lot…

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Future implementations of AR

Introduction Time not spent studying, working, having a blast or doing anything concrete at all, do most of the time look basically like this for me: I like to think, and I think a lot. Most of the time I find myself coming up with pretty cool things just thinking, I don’t need to read…

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