Ratings, NPS and Machine Learning

I recently performed a small user testing session on a design I made as part of a UX course I’m currently enrolled to. And as a part of that I decided to do a small survey on how the users themselves rated their own technical know-how (the point of the app being that it should…

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Ikea, synthesizers and the state of marketing

One of my main guiding ideas – paradigms, is the notion that “The future of advertising is design”, claimed by Rei Inamoto circa 2012 (and possibly someone else before that, that I do not know of). In 2012, I myself had no idea about this notion, and I think it’s safe to believe that most…

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The future is gatekeepers

There’s a lot of talk about information flows today. Big data. Filter bubbles. And just in genereal – too much information. Too much to the extent that convenience trumps quality. Paying a given amount of money each month to gain a lot of “good enough content” is generally looked upon as the new normal. One…

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